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who on earth?

Tim Li (He/Him) is a business owner and user experience designer with a background in industrial design and fabrication. He loves radical design, building UX systems and interfaces that ignite conversation. Currently based in the fresh water state of Michigan, Tim has been on the constant move and constantly chasing ways to integrate design practice into business.

timyueli.

timyueli.

timyueli.

timyueli.

Product Designer (UX)

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notes to self.

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From Above.

I’m Tim Li (he/him), a UX and interaction designer focused on building clarity within complex product ecosystems. My work spans enterprise platforms, embedded interfaces, and systems-level design, balancing usability, brand expression, and real-world constraints. I’m drawn to problems where structure and long-term thinking shape how products scale and endure.

Summary.

These projects represent work across enterprise platforms, embedded interfaces, and ongoing business strategy. Together, they reflect a focus on systems-level thinking, clarity at scale, and long-term product impact within real-world constraints. The work spans onboarding, design systems, new product integration, usability validation, and growth strategy across both large organizations and smaller, evolving businesses.

Additional works can be found on the explorations page.

Focus.

- Enterprise and platform UX.
- Design systems and scalable interfaces.
- Onboarding, usability, and product adoption.
- New product integration and ecosystem thinking.

Methods.

- Systems-level UX and interaction design.
- Prototyping and usability testing.
- Accessibility-informed design.
- Design systems documentation.

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testimonials.

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